The Daily Telegraph: Living It Up
If you want to occupy one of London's highest residential towers - the only one to be designed inside and out by celebrated UK architect Foster + Partners - now is the time to register interest.

Construction of the 50-storey Principal Tower begins in the first half of 2015 and, once completed in 2018, it will offer 243 one-to-three bedroom serviced apartments on the City/Shoreditch border. Future residents can look forward to excellent views taking in Canary Wharf, St Paul's and the Houses of Parliament. They will have access to a full gym, private lap pool, lounge and screening room, concierge services and on-site security. There will also be a half-acre public piazza with shops, cafes and restaurants.

Christopher Murray, managing director, W1 Developments, also integral to the project, says:

"This is a rare opportunity to purchase high living in a great location, in a building that is set to become one of the most desirable addresses in London."

Prices from £778,000 to £3 million.