PRESS

Completion of iconic Principal Tower marks the final piece of the Principal Place masterplan.
Completion of iconic Principal Tower marks the final piece of the Principal Place master-plan Foster + Partners design is a celebration between London’s financial district and the culture of Shoreditch. Brookfield Properties and Concord London have announced the completion of Principal Tower, the first residential tower in London designed, both inside and out, by world […]
PRINCIPAL TOWER HAS BECOME A WINNER OF LUXURY LIFESTYLE AWARDS 2020 IN THE CATEGORY ‘THE BEST LUXURY REAL ESTATE IN LONDON’.
Luxury Lifestyle Awards is a global award selecting, recognizing, celebrating and promoting the best luxury goods and services all over the world and is one of the world’s most recognized and respected brands, providing assurance of the highest quality and representing pioneering excellent innovation.
FOSTER + PARTNERS COMPLETES LUXURY PRINCIPAL TOWER IN LONDON.
Architecture studio Foster + Partners has completed its first residential skyscraper in London, which contains 299 luxury apartments. Named Principal Tower, the 50-storey building marks the completion of Principal Place, which is a mixed-use development positioned between Shoreditch and the capital’s financial district. As part of the development Foster + Partners also designed a 15-storey […]
Capital Values
London’s property market hasn’t stalled, it’s still ticking over, as the experts explain. Words: Fiona Brandhorst The capital is used to having things thrown at its property market and 2017 was no exception. An unexpected snap election, ongoing Brexit uncertainty, Stamp Duty costs and rising interest rates have all affected sentiment and prices.So is it […]
Historic ‘hood’ is a hipster honeypot
Spitalfields has settled into a comfortable niche as one of London’s most authentic and popular neighbourhoods, a place where history meets hipster. Twenty years ago the area appeared doomed, threatened by the march of the corporate office developments pushing out from the cramped Square Mile. Noisy conservationists helped to save some important buildings from the […]
PRINCIPAL TOWER – NEWSLETTER WINTER 2017
Welcome to our exciting Winter 2017 issue of the Principal Tower Newsletter containing information about the building, local area, sales updates and more. In this issue: – Principal Tower Marketing Pavilion – Now Open – Principal Place Exhibition: Intrude by Amanda Parer – New openings – Smoking Goat, Butchies and Koya – Construction update – […]
The ‘unsquare mile’: how developers are tempting buyers to east London
Developers are now referring to the former no man’s land between the edge of the City of London, Old Street’s Silicon Roundabout and Shoreditch as the “un-square mile” in an attempt to focus buyers’ minds on its rapidly changing appearance. On the cusp of the financial district, it’s minutes from Liverpool Street, with a Crossrail […]
PRINCIPAL TOWER – NEWSLETTER AUTUMN 2017
Welcome to our exciting London launch Autumn 2017 issue of the Principal Tower Newsletter containing information about the building, local area, sales updates and more. In this issue: – Principal Tower Marketing Pavilion – Now Open – New openings in Principal Place – The Allegory, Black Sheep Coffee, Camino and much more – Construction update […]