PRESS

Come late 2017, the English capital will see Principal Place, a mixed-use development situated between Shoreditch High Street and Liverpool Street tube stations, designed by Foster & Partners. It consists of Principal Tower, a 50-storey luxury residential building with rare, panoramic views of the city; 600,000 sq ft offices; 20,000 sq ft of retail space; and a revitalised historic building housing a restaurant.

London-based W1 Developments is developing Principal Tower in conjunction with Toronto-based Brookfield Office Properties and Vancouver-based Concord Pacific, W1 managing director Chris Murray says he believes his property will bring excitement back to the London housing market.

"We are creating a new district: a buzzy, vibrant place where people will want to live. We see this part of East London as the next Central. We already have a big anchor tenant signed on for the offices. And the project is not phased: everything is being built at the same time. When it is finished, homeowners can expect that all the offices, shop sand restaurants will also be open."